Final Project Proposal
Final Project Proposal (30 pts)
- Company Name:
eTopware.com
- Purpose of your company and a mission statement.
eTopware designs and builds boutique websites with a focus on SEO and HTML email marketing campaigns. The companies mission is to offer products and services
that compliment our customers line of business. We do this by using popular Social Media communication
strategies that build and sustain customer loyalty.
- Products or services offered and appropriate pricing from research on competitor’s sites.
Please list competitors in your proposal write up:
eTopware offers the following products and services:
- Social Media Marketing Strategy Development: fixed or hourly ($95.00 per hour)
- SEO - Specific to verticle product development: fixed or hourly ($75.00 per hour)
- Campaign Management & eMail Design: fixed or hourly ($75.00 per hour)
Competitiors
- SiteLab Interactive - URL: http://www.sitelab.com
- FishBowl - URL: http://www.fishbowl.com
- A general site map or flowchart of the pages that will be included in the site.
(You may create this site map in a graphics program such as Microsoft Paint, Photoshop, or Fireworks.
You may also draw it by hand and scan it into your proposal paper.
Site Map is located here.
- The target audience that you will be reaching. Who will you be offering your products and services to?
I plan on focusing my services on the small to midsize financial services market.
- Site features that you plan to include that will make the site stand out.
I will be incorporating a variety of HTML email templates (that can be downloaded) and used on a stand alone
campaign management portal, hosted by Campaign Monitor. I also intend on providing design workshops hosted
online using webinar tools.
- Standards that you will conform to such as specific accessibility standards and web coding standards.
Also include the technologies that you will use in the site, such as tables vs. divs, for example.
I plan on using XHTML, CSS and JavaScript on the site.
- An estimation of the cost to develop, publish and maintain the site.
The site will take approximately 20-30 days to develop, and I estimate costs will range from $150.00 to
$300.00
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